Palm Harbor Homes

Situation

With 136 company-owned retail locations and another 300+ independent locations across the United States, Palm Harbor Homes faced issues common to many multi-location companies: How can we optimize our marketing and sales collateral distribution when sourcing from multiple vendors while providing on-demand customization and delivery of such collateral? In addition, what can we do to minimize inventory levels to ensure that we never have to dispose of massive amounts of unused collateral as it becomes out-of-date?

Solutions Overview

Virtual Warehouse

Solution

• The system contains over 300 SKUs - ranging from videos, hats, and pens to standard print collateral like pocket folders, sales flyers, and door hangers.
• Externally sourced items are managed via real-time administrative panels that alert when inventory levels drop below specified reorder points.
• Users can customize printed collateral, view modified proofs, select shipping information, and track orders.

Impact

• Marketing managers can now closely police the brand and quickly push new marketing and sales materials out to the entire organization.
• Sales managers now have all materials at their immediate disposal.
• Individual locations will no longer have to use "generic" corporate formats.