Prime Lending

Situation

Established in 1986, today PrimeLending is one of Texas' largest mortgage lenders. Recognized in 2004 as DFW's number one residential mortgage lender, PrimeLending has 250 loan officers nationwide. With each of these officers initiating both email and print campaigns, corporate marketing needed a better way to administer client communications. PrimeLending was in need of a complete solution that would provide more corporate control, but at the same time allow their staff to stay in closer contact with clients and generate more leads.

Solutions Overview

Digital Marketing Center
Campaign Automation Center

Solution

• The DMC empowers staff with instant access to marketing collateral, but also ensures corporate control over messaging and branding.
• With the Campaign Automation Center, client information is entered into a database that organizes contacts.
• The automated system then sends clients personalized direct mail pieces corresponding to important dates (birthday, reminders, etc.).

Impact

• Utilizing the DMC and the new Campaign Automation Center allows PrimeLending to have the best of both worlds.
• The staff attains the power to stay in close contact with clientele.
• The corporate office possesses complete control over assets and delivery.